Investing in Domain Names

Happy New Year To All! It's been a great 2008 and I'm looking forward to a prosperous 2009! And now for my first blog of 2009....

During this harsh economy, you can sit around and feel sorry for yourself, or you can take control of your financial future. However, I'm not talking about the stocks and bonds type either. I'm talking about good old Domain Name Investing with savinDomains.com.

From savinDomains.com

We've come up with several reasons why businesses and individuals should invest in domain names:

• Instant Brandability- With the right name your brand is already built, e.g: CreditCards.com, Business.com. A targeted domain name can be used to protect your current brand, or promote certain areas within your business.

• Instant Credibility - Your domain name is the first thing people see. Business.com, gives out a far more powerful message than Getagreatbusiness.com. You can also personalise your e-mail addresses: Jane@business.com, looks much more professional and is far more likely to be opened than: Billstevens@hotmail.com.

• Easy to remember & relevant to your business = Repeat Business. More businesses are competing on the web, and to get noticed amongst the billions of pages you need to have the best real estate!

• Descriptive name– helps with search engine placement. It also helps if the domain is relevant to your business, both for SEO and also for customers understanding of what you do.

• Business Asset/Investment The name is a business asset that will increase in value as more Individuals and businesses come online. Memorable, Generic and Brandable names are rapidly increasing in value as people realize the need to stand out from their competitors.

• Minimize competition: If you don’t have a great name - you can be sure your competitors will. Work out the lifetime value of each customer you could lose by buying a poor quality domain name.

• Targeted leads– Can happen when you have a relevant and Premium name (e.g. CreditCards.com, GolfBalls.com). Because the name is short and relevant to a product. It’s becoming quite normal now for people to type your domain name into the browser instead of going through a search engine. (This type in traffic has been proven to convert up to 80% of visitors – whereas search engine traffic averages around 1-2%) – Hence your advertising Budget will be much more cost effective.

• The correct name is a Salesman working tirelessly for you 24 hours a day. Combined with this is the fact it’s an entire marketing campaign, that will never be outdated or irrelevant.

• If you are a new business it will enable you to launch your brand into the publics mind at a very low cost, and get the kick start you need to start compete in the global marketplace.